We Delivered New Year's Presents to Children in Eastern Serbia

by NDFAuthors

  • Dec 26, 2022

“Where there is joy and happiness, there is greater love” – This holiday season, the Novak Djokovic Foundation put smiles on the faces of 402 children aged 3 to 7, whose families are recipients of financial social assistance.

The caravan of happiness is going east! The Novak Djokovic Foundation traveled from city to city in the past few days and shared New Year’s joy with children in the 6 largest cities/towns of Eastern Serbia – Kladovo, Negotin, Bor, Majdanpek, Zaječar and Boljevac. This covered the entire region and at the same time continued the action started last year. We remind you that in December 2021, the Foundation and its partners distributed 300 presents in the following 12 cities of South and South-Eastern Serbia: Niš, Vranje, Pirot, Leskovac, Prokuplje, Kuršumlija, Vlasotince, Vladičin Han, Bujanovac, Dimitrovgrad, Bela Palanka and Doljevac.

In Zaječar, the children expected presents with Pippi Longstocking.

In cooperation with preschool institutions, local self-governments and centers for social work, this noble idea brought together a total of 19 socially responsible companies-friends of the Foundation who gave their contribution in the form of various donations: toys, board games, books, cosmetics and hygiene, clothing, transportation, accommodation, consumables and package transport. The Foundation expresses its special gratitude to the local cultural centers – as well as cinemas, theaters and schools – who lent their premises and thus greatly helped in the realization of this charity event: the Cultural Center in Kladovo, the Cultural Center in Majdanpek, the Negotin High School, the “Zvezda” Cinema in Bor, the “Zoran Radmilović” Theater in Zaječar, as well as the Cultural Center in Boljevac.

Flying high in Bor.

“Our Foundation is active in all parts of Serbia, we are often on the road and sometimes we don’t spend much time together. This trip served as a great opportunity for our entire team to enjoy the camaraderie and wonderful atmosphere, which we shared with people in all the cities we visited. We were very well received everywhere and we are glad that we brought smiles to many children’s faces. Inspired by last year’s event, which we are repeating now, we are guided by the belief that every good deed lasts in time, and we will continue to try to make children all over Serbia happy, like these children who have seen that there are people outside their micro-community who love them and who are there to help them. We hope that this time spent with us, Santa Claus and other children will give them additional strength growing up,” said Maja Kremic, National Director of the Foundation.

Santa Claus thanking our partners.

The companies that supported the project are: Raspberry Plum Ltd., Pertini d.o.o., Forma VS d.o.o. – Jungle Baby, Orbico d.o.o., JRJ d.o.o., Oralent d.o.o., Transfera d.o.o., Knjaz Miloš a.d., Lomax Company d.o.o. – Kosili, Mekdan d.o.o. – TC BIG, Aksa d.o.o., Serbia Zijin Copper DOO – Hotel Jezero Bor, Jumbo Travel d.o.o., Sitel SBA d.o.o., Endava d.o.o., CPA Global d.o.o. – Clarivate, Mist International Plus d.o.o., ChipsWay d.o.o., Delicious Food d.o.o.


The Novak Djokovic Foundation traditionally helps children from vulnerable social groups during the New Year and Christmas holidays – children from foster families and children’s hospitals, members of the Roma national minority, recipients of financial social assistance, children in shelters, etc.Along with this project, the Foundation is implementing the Season of Giving 2022 campaign, within which funds are collected for equipping a new kindergarten in Odzaci, with a capacity of 100 places. You can support the campaign by donating on the website fundraise.novakdjokovicfoundation.org.