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Novak Djokovic Online Shop Launch

by , 6th Oct 2014

I firmly believe that we can all be socially responsible and earn profits too. I choose to support programs and companies that give back. 

Sport is a multibillion dollar global business. Aside from the game itself, we have seen so many incredible athletes who have achieved so much by not just playing the game, but also having a positive influence in other fields. That I think is the mark of a great sportsman, to bring your best to every endeavor, and to strive to be the best role model you can be. Because the attention afforded to athletes is enormous, and our voice travels farther than I would once have thought possible. When I come out on a tennis court, I am watched by thousands of tennis fans in the stadium, and millions more worldwide through TV and live stream broadcasts. And with the rise of social media, people are commenting in real time on my shots, my tics, my rituals, my clothes. It can be odd to experience, for sure. But it also presents a real opportunity. It gives me a big platform, one that I’m proud to use. And it gives me space to engage myself in helping others.

Novak-with-children

I get asked on many occasions where fans can buy my match wear, rackets, and clothes with my name or logo on it. This is flattering, that they would seek to be more connected with me in this way. Up until now it was not possible to access everything in one place, and for many of my fans worldwide, the items were not available at all in their countries. So we have created an Offical Online Store that I am announcing today. The shop will serve two purposes: it will give my fans easy access to my gear. And it will generate money for the Novak Djokovic Foundation, which funds early childhood education projects.

All the royalty fees that I would otherwise receive from the sale of these items, I will direct towards my foundation. It brings me great joy to invite you to support this initiative. Together we can be very much involved in improving lives of children in Serbia. For sure, it makes me personally very happy to see people wear shirts and hats and other memorabilia with my name and foundation on it. But I have a more important agenda too: as a father to be, I want my child to be proud of me not only because I can hit the yellow fluffy ball better than the other guy. I want my child to be proud of me for using my name and time to help to promote good values. I want to be known as someone who wants to help children live fuller lives through quality education.

I firmly believe that we can all be socially responsible and earn profits too. The companies I’m endorsing demonstrate this. Uniqlo, Seiko, Head, Adidas, Peugeot – every day, they run profitable programs that deliver good back to society. I choose to support programs and companies that give back. And I surround myself with people who feel the same.

The Novak Djokovic Foundation is focused on the importance of children’s education, to help them fulfill their dreams, and granting them the right to play, develop and grow in a stimulating environment. This is one way of painting the world in colours of love and peace.

A big thank you for all your support!

18 comments

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  • nikhilbalan19@gmail.com' Yes! niKHiL!! says:

    A great shot towards mankind!

  • besbeskarim1@gmail.com' Abdelkrim Besbes says:

    A very good idea and so much inspiring ! would you please make this Offical Online Store be avaible also in Tunisia ? I really admire your talent on the court and your strong heart outside, with all my true love and respect

  • iole.desantis@yahoo.it' Iole de Santis says:

    Sei una gran bella persona, oltre che uno sportivo eccezionale che io ammiro e che mi fa amare ancora di più il tennis. Ti auguro tutto il meglio e spero tanto che mio figlio, giovane tennista, possa incontrarti un giorno e fare due scambi con te 🙂

    Iole

  • thebojics@gmail.com' Family Bojic says:

    Wow, Nole , sta reci nego da nam treba mnogo vise ljudi kao ti. Mnogi bi trebali da se ugledaju na tebe i sta cinis sa svojim novcem. Hvala ti i sretni smo sto nas predstavljas u najboljem mogucem izdanju. Sretno!

    Wow, Nole, all I can say is that we need more people like you. Many should look up to you and learn and realize that there are many good things that can be done with money. Thank you for representing us and our country in the best possible way. Good luck in all of your future endevors!

  • 0713qxy@sina.com' Xinyue Qin says:

    Loooooooooooooooove u NOLE! But shouldn’t u and team djokovic consider to make a Chinese version of this website? I mean, this will spur our Chinese fans to pay more attention, and, u know, there’s always a big prospective market here in China 😉

  • 0713qxy@sina.com' Xinyue Qin says:

    Loooooooooooooooove u NOLE! But shouldn’t u and team djokovic consider to make a Chinese version of this website? I mean, this will spur our Chinese fans to pay more attention, and, u know, there’s always a big prospective market here in China.

  • davidgardiner@mail.com' David says:

    This is wonderful, great work Novak & team! 🙂

  • […] of his fans and is now giving them access to support him and his foundation. Novak said in his blog, “All the royalty fees that I would otherwise receive from the sale of these items, I will […]

  • brianperry47@yahoo.com' Brian Perry says:

    A great way to get cool stuff and support a great cause with Novak.

  • loretta@phatoronto.ca' LC says:

    I love you djoker!

  • […] Novak is helping and inspiring others by purchasing his merchandice online. Novak Djokovic uses social media to help mankind. […]

  • catherinemiguel1960@gmail.com' catherine miguel says:

    wow this is a fantastic e ndeavor and I must salute u on this.

  • vatherinemiguel1960@gmail.com' catherine miguel says:

    wow this is a fantastic endeavor and I must salute u on this

  • […] World number one Novak Djokovic announced the launch of his official Online Shop last week during the Shanghai Rolex Masters tournament. The Serbian world number one wrote on his blog entry at the Novak Djokovic Foundation site that he’s been asked on many occasions where fans can buy his rackets, match wear and clothes with his name / logo on it and now it was made possible when the Official Online store was launched. Read more about his blog entry HERE. […]

  • fra.mi@hotmail.it' Francesca says:

    I love your heart❤️

  • ownwork009@gmail.com' Footballeurostream says:

    You have a rich heart

  • Ka.sloan1009@gmail.com' Kim says:

    I love your family values?. And inspiration on court. Always a class act.

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