The Novak Djokovic Foundation proudly presents Support, Not Perfection – a new digital platform designed for parents and all caring adults in a child’s life who wish to cultivate conscious parenting, authentic connection, and a secure foundation for their children.
At a time when parents are often expected to be “perfect,” we choose a different message: Children don’t need a perfect parent. They need a present one.
Why Support, Not Perfection?
The program was born out of the Foundation’s years of work with families, experts, and educators in the field of early childhood development. Through workshops delivered across Serbia, thousands of parents have gained practical tools to better understand their children’s emotions, set boundaries without yelling or punishment, build closeness and trust, and strengthen their own sense of parental confidence.
Now, through this new digital platform, these resources are available to everyone, anytime – regardless of where they live.
It is especially important to us that this support reaches parents in the diaspora, who are often raising their children far from extended family, support systems, and community in their native language.
What does the platform offer?
Support, Not Perfection is a structured online program that provides:
- Clearly guided thematic modules
- Practical daily cards with simple exercises and conversation prompts
- Expert insights grounded in contemporary research on child development
- A sense of shared experience and understanding
The program is designed to fit into real life – without added pressure, judgment, or guilt. Just small, sustainable steps that create meaningful, long-term change.
The program is implemented with the support of Generali Insurance Serbia and The Human Safety Net initiative, long-standing partners of the Novak Djokovic Foundation, who recognize the importance of early support for families as the cornerstone of healthy child development.
Breaking the cycle of trauma starts with us
One of the core ideas behind the program is empowering parents to recognize the patterns they themselves adopted in childhood and consciously decide which ones to keep – and which to change.
When we choose support over perfection, we choose to stop trauma from being passed on. We choose to break the cycle.
Every purchase supports the Foundation’s mission
All proceeds generated from the sale of the program will be directed toward the implementation of the Novak Djokovic Foundation’s programs and projects.
By purchasing the program, parents are not only investing in their own family – they are directly contributing to better conditions for children growing up in Serbia and supporting the Foundation’s goal that, by 2030, every child has access to preschool education.
It is a model where support becomes a circle: support for parents → more secure children → stronger communities → accessible early education for all children.

Dear Parents…
If you have ever asked yourself:
“Am I doing enough?”
“Am I making mistakes?”
“How can I be calmer?”
Please know that you are not alone.
Support, Not Perfection is here to remind you that parenting is not a competition — it is a relationship.
It does not ask for perfection.
It asks for presence.
You can access the platform at: supportnotperfection.org