{"id":15576,"date":"2015-10-14T00:00:00","date_gmt":"2015-10-14T00:00:00","guid":{"rendered":"https:\/\/novakdjokovicfoundation.org\/koliko-su-hastag-kampanje-zaista-efikasne\/"},"modified":"2026-06-09T08:39:10","modified_gmt":"2026-06-09T08:39:10","slug":"koliko-su-hastag-kampanje-zaista-efikasne","status":"publish","type":"post","link":"https:\/\/novakdjokovicfoundation.org\/sr\/koliko-su-hastag-kampanje-zaista-efikasne\/","title":{"rendered":"Koliko su ha\u0161tag kampanje zaista efikasne"},"content":{"rendered":"

Ha\u0161tag se polako razvija u simbol iza kojeg se ljudi okupljaju i tako se stvara \u0161ansa za izno\u0161enje razli\u010ditih mi\u0161ljenja. Na taj na\u010din, ha\u0161tagovi predstavljaju klju\u010dan prvi korak koji \u010desto mo\u017ee da podstakne aktivnu promenu.<\/strong><\/em><\/span><\/p>\n

<\/p>\n

C<\/span>eo svet duboko je potresla vest o otmici devoj\u010dica u Nigeriji u aprilu pro\u0161le godine. Islamisti\u010dka grupa Boko Haram, odgovorna za ovaj zlo\u010din, samo u jednom danu kidnapovala je 276 u\u010denica iz jedne gimnazije u nigerijskom selu \u010cibok. Sve devoj\u010dice su primorane da pre\u0111u u islam, a potom su prodate kao neveste za 12,50 dolara \u010dlanovima Boko Harama. Dok su se kolone Nigerijaca sa protestnim parolama kretale ka prestonici zemlje, Abud\u017ei, zahtevaju\u0107i hitnu reakciju vlasti povodom ovog nemilog doga\u0111aja, Tviter su za kratko vreme preplavili selfiji sa ha\u0161tagom #bringbackourgirls<\/strong> <\/span>(vratite nam na\u0161e devoj\u010dice). Mnoge poznate li\u010dnosti, po\u010dev\u0161i od glumca D\u017eerarda Batlera do prve dame Amerike Mi\u0161el Obame, pridru\u017eile su se ovoj globalnoj kampanji putem dru\u0161tvenih mre\u017ea. I ja sam bio deo ovog rastu\u0107eg trenda na Fejsbuku, naivno veruju\u0107i da \u0107e zahvaljuju\u0107i u\u010de\u0161\u0107u svih nas u kampanji devoj\u010dice stvarno biti vra\u0107ene svojim porodicama.<\/span><\/p>\n

\"credits:<\/a>

credits: www.jihadwatch.org<\/p><\/div>\n

Pro\u0161lo je godinu dana i vreme je da se podvu\u010de crta i da govorimo o u\u010dinku online kampanja koje skre\u0107u pa\u017enju javnosti na neke od aktuelnih problema \u0161irom sveta. Iako je vest o nesre\u0107noj sudbini kidnapovanih u\u010denica odjeknula \u0161irom planete (posebno zapadnim delom), devoj\u010dice se i dalje vode kao nestale.<\/strong> To je tu\u017ena realnost. Osim toga, Amnesty International procenjuje da je Boko Haram do sada kidnapovao ukupno preko 2000 devoj\u010dica. Uprkos ovim alarmantnim podacima koji su stigli u roku od svega nekoliko nedelja nakon otmice u \u010ciboku, mikroblogeri su prestali na to da se osvr\u0107u i po\u010deli su da preme\u0161taju fokus sa ove kampanje na svoje konvencionalne, svakodnevne, optimisti\u010dnije postove.<\/strong> (Iako mi je neprijatno, moram da priznam da su nekoliko mojih narednih postova, ubrzo nakon onih o otmicama, protekli u znaku podr\u0161ke pojedinim teniserima na Majami Openu). <\/span><\/p>\n

Rezultat tako bombasti\u010dne kampanje name\u0107e pitanje da li su ha\u0161tag kampanje odr\u017eivi oblici aktivizma ili zapravo prerastaju u svojevrsni internet fenomen bez pravog efekta u realnom \u017eivotu.<\/strong><\/span><\/p>\n

Da li ha\u0161tag ostaje samo ha\u0161tag?<\/b><\/h4>\n

Kada je \u0160onda Rajms, vi\u0161estruko nagra\u0111ivani televizijski producent, spisateljica i tvorac popularnih serija kao \u0161to je Uvod u anatomiju, poru\u010dila da su ha\u0161tagovi neefikasni i da ne doprinose promenama, uzburkala je javnost. Obra\u0107aju\u0107i se diplomcima klase 2014 na koled\u017eu Dartmut, dodala je:<\/span><\/p>\n

Ha\u0161tagovi deluju veoma lepo na Tviteru. Obo\u017eavam ih. Ha\u0161tagova\u0107u sebe slede\u0107e nedelje. Ipak, ha\u0161tag nije pokret. Ha\u0161tag ni\u0161ta ne menja. Ha\u0161tag ostaje ha\u0161tag.<\/strong> To ste zapravo v<\/strong>i, sedite i kuckate za kompjuterom, a onda se vra\u0107ate svojoj omiljenoj seriji. Kao \u0161to se ja vra\u0107am Igri prestola.<\/span><\/p><\/blockquote>\n

Rajmsova je onda uputila studente da volontiraju, vi\u0161e po\u0161tuju komfor i privilegije koji su im dostupni, fokusiraju se na probleme koji se de\u0161avaju oko njih i posvete deo svog vremena aktivno \u010dine\u0107i svet boljim mestom za \u017eivot. Ipak, njene re\u010di su izazvale podeljena mi\u0161ljenja. Oni koji kritikuju takve izjave tvrde da je ha\u0161tag aktivizam izuzetno va\u017eno sredstvo za podizanje svesti o va\u017enim pitanjima.<\/strong> Osim toga, oni tvrde da ha\u0161tagovi imaju presudnu ulogu u menjanju stvari nabolje, jer inspiri\u0161u ljude, pokre\u0107u ih. Na primer, navodi se kako su mnogi fakulteti krenuli da preispituju politiku u vezi sa seksualno neprikladnim pona\u0161anjem nakon nekoliko negativnih primera koji su se prvo pojavili na Fejsbuku i Tviteru. Ili vest o ubistvu Trejvora Martina koja je podstakla organizacije afro-ameri\u010dkih studenata na Univerzitetu Mi\u010digen da pokrenu kampanju za rasnu inkluziju i jednakost.<\/span><\/p>\n

\"Credits:<\/a>

Credits: www.womenshealthmag.com<\/p><\/div>\n

Sa druge strane, mnogo je onih koji su se slo\u017eili sa mi\u0161ljenjem Rajmsove, jer skoro svi ha\u0161tag pokreti nisu uspeli da proizvedu bilo kakav opipljiv rezultat.<\/strong> Njene pristalice tvrde da iako se nekoliko ha\u0161tag kampanja pokazalo uspe\u0161nim, kao \u0161to je ALS #IceBucketChallenge<\/strong><\/span> (Izazov polivanja ledenom vodom), to je suvi\u0161e redak slu\u010daj kako bi se tvrdilo da ha\u0161tagovi zapravo proizvode ne\u0161to konstruktivno.<\/span><\/p>\n

Rajmsova je kasnije odgovorila na kritike tvrde\u0107i da su njene primedbe bile namenjene isklju\u010divo\u00a0<\/span>diplomcima Dartmuta:<\/span><\/p>\n

Ako ste imali privilegiju da u\u017eivate u svim pogodnostima \u017eivota koje dolaze sa diplomom ‘Lige br\u0161ljana’ (nezvani\u010dni naziv za grupu od sedam najuglednijih i najuticajnijih univerziteta u SAD \u2013 Harvard, Jejl, Prinston, Braun, Kolumbija, Dartmut i Kornel), onda sam se obra\u0107ala vama. Ha\u0161tagovi su neverovatan na\u010din za podizanje svesti. Ali, ja im ka\u017eem da je potrebno da idu i dalje od toga i u\u010dine ne\u0161to vi\u0161e.<\/strong><\/span><\/p><\/blockquote>\n

Na\u017ealost, to nije umirilo kriti\u010dare, ve\u0107 je umesto toga Rajmsova bila optu\u017eena za elitizam.<\/span><\/p>\n

Pronala\u017eenje na\u010dina da se aktivno podstaknu promene #DoSomething (U\u010dinite ne\u0161to)<\/b><\/h4>\n

Mada ljudi i dalje raspravljaju o tome da li su ha\u0161tag kampanje uspe\u0161ne ili ne, mislim da je savet koji je Rajmsova dala Dartmut diplomcima, da se na direktniji na\u010din bave temama iz svoje sfere interesovanja i da prona\u0111u na\u010dine da aktivno uti\u010du na promene, odli\u010dna preporuka.<\/strong><\/span><\/p>\n

Da li to zna\u010di da smatram da su ha\u0161tagovi beskorisni? Svakako da ne…, ali uz jednu napomenu: ha\u0161tag aktivizam je mo\u0107no sredstvo sve dok ceo pokret ne krene da se svodi samo na ha\u0161tag.<\/strong><\/span><\/p>\n

Za mene je ha\u0161tag neformalna dozvola da ka\u017eem ne\u0161to u razgovoru u kojem se ina\u010de ne bih\u00a0<\/span>odva\u017eio da u\u010destvujem. Tada se ha\u0161tag polako razvija u simbol iza kojeg se ljudi okupljaju i tako se stvara \u0161ansa za izno\u0161enje razli\u010ditih mi\u0161ljenja koja bi se tuma\u010dila kao deo ve\u0107eg razgovora pre nego kao prazna pri\u010da. Na taj na\u010din, ha\u0161tagovi predstavljaju klju\u010dan prvi korak koji \u010desto mo\u017ee da podstakne aktivnu promenu.<\/strong><\/span><\/p>\n

\"#JeSuisCharlie<\/a>

#JeSuisCharlie
Editorial Credit: CRM \/ Shutterstock.com<\/p><\/div>\n

Zato kada nai\u0111ete na pitanja koja privla\u010de va\u0161u pa\u017enju, pridru\u017eite se razgovoru koriste\u0107i ha\u0161tag, a kada to u\u010dinite, ne zaboravite da iza\u0111ete iz svoje zone komfora i pre\u0111ete na slede\u0107i ha\u0161tag #DoSomething<\/strong><\/span>, odnosno poku\u0161ajte ne\u0161to stvarno da u\u010dinite.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ha\u0161tag se polako razvija u simbol iza kojeg se ljudi okupljaju i tako se stvara \u0161ansa za izno\u0161enje razli\u010ditih mi\u0161ljenja. Na taj na\u010din, ha\u0161tagovi predstavljaju klju\u010dan prvi korak koji \u010desto […]<\/p>\n","protected":false},"author":5,"featured_media":15577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,10,31,1818],"tags":[1241],"class_list":["post-15576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","category-rana-podrska","category-roditeljstvo","category-uncategorized-sr","tag-hashtag"],"acf":[],"yoast_head":"\nKoliko su ha\u0161tag kampanje zaista efikasne - Novak Djokovic Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novakdjokovicfoundation.org\/sr\/koliko-su-hastag-kampanje-zaista-efikasne\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koliko su ha\u0161tag kampanje zaista efikasne - Novak Djokovic Foundation\" \/>\n<meta property=\"og:description\" content=\"Ha\u0161tag se polako razvija u simbol iza kojeg se ljudi okupljaju i tako se stvara \u0161ansa za izno\u0161enje razli\u010ditih mi\u0161ljenja. 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