“Support, not perfection” Program: Opening of Parents’ Centers in 15 cities in Serbia
In cooperation with our partners, Generali Osiguranje Serbia and The Human Safety Net, the Foundation will expand the impact of the “Support, not Perfection” program to another 2,200 parents and almost 4,400 children throughout Serbia in the next three years.
Generali Group’s global initiative, The Human Safety Net, has launched the “Scale Up Impact” project – an innovative multi-year strategy to spread social influence to the most vulnerable families and ambitious entrepreneurs. The Human Safety Net will invest seven million euros in the project and support many international organizations, as well as the work of our Foundation.
With the desire to support all individuals who influence the early development of the child, the Novak Djokovic Foundation has been implementing the “Support, not perfection” program since 2017, which brings together parents and caregivers who understand each other well because they have similar daily challenges. Within 10 workshops led by trained facilitators, participants address topics related to raising children under the age of 6, exchange experiences, enrich their knowledge of parenting and develop a mutual support network.
So far, almost 2,000 parents and caregivers from 24 places throughout Serbia have gone through our 7 cycles of workshops.
The co-founder of our Foundation, Novak Djokovic, as a parent of two small children, is very proud of the program’s development over the years:
“It’s not easy being a parent. Young children can be happy and cheerful in one moment, and in the next, they can be angry, biting, hitting and screaming. We, as parents, should always be with them, to give them love, compassion and understanding. Without condemnation and projection. And that is very difficult. Harder than when you lose a match point in a Grand Slam final! That is why the program “Support, not perfection” is so useful and practical for all of us. First, we realize that we are not the only ones with these problems and, most importantly, we learn how to use those difficult moments to develop with our children. This is possible with the skills we acquire through talking to professionals, through reading and, most of all, through the questions we ask each other and thinking about what is bothering us. We like to return to our children equipped with tools that help us overcome difficult moments and include that in small victories. ”
Thanks to the support of our long-term partners, Generali Osiguranje Srbija and The Human Safety Net, our team will expand the “Support, not perfection” program to 15 cities in Serbia and, in close cooperation with the national and local government, open dedicated parents’ centers. The centers will be a resource for all parents in that environment and professionals who work in the interest of children and families at the local level. This way, in the next three years, we will support another 2,200 parents and almost 4,400 children.
Dragan Filipovic, President of the Executive Board and CEO of Generali Osiguranje Srbija emphasizes the importance of this project for Serbia:
“We are happy and proud that the program of the Novak Djokovic Foundation “Support, not perfection”, was among the first to receive support from the” Scale Up Impact” project. So far, more than 400 workshops for parents have been held with the help of Generali Insurance Serbia. This is a great recognition of our joint efforts, which will contribute to the further expansion of the program in Serbia. Empowering local governments to implement this program independently will significantly affect the number of families we will reach. The education of parents and caregivers is crucial for the development of children because most of them do not have the opportunity to be informed and receive appropriate support, which will be provided to them through our program. Together with our partner, the Novak Djokovic Foundation, step by step we try to provide equal opportunities for a better life to every child in Serbia. “
Through the parents’ centers, we want to raise awareness in every local community about how important family support is because of its impact on early development. We see them as a safe place where parents will be able to share their experiences and daily parenting challenges, in order to achieve a long-term goal – a happy and satisfied child. Municipalities will gradually be able to run the “Support, not perfection” program independently, which will become part of their services for families that live in poverty.
“Since trust and familiarity are very important in small communities, local coordinators will map the
needs of parents and other individuals that impact the lives of children and plan the centers’
resources and materials accordingly. In that way, centers will not only be places where our “Support,
not Perfection” program is implemented but a meeting point of all local experts and professionals
who can provide guidance for other relevant ECD topics not covered by our program.”- Maja Kremic, the Foundation’s national director.