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Novak Djokovic and Novak Djokovic Foundation win Humanitarian awards awarded by the Diplomacy & Commerce magazine

by , Posted on 21st Mar 2019

The best tennis player in the world, Novak Djokovic, won a humanitarian award awarded by the Diplomacy & Commerce magazine, while the Novak Djokovic Foundation won the award for the Foundation of the Year. In his letter of gratitude, which was read at the last night’s award ceremony by the national director of the Foundation, Maja Kremic, he says that he is using the influence he has in the world to help those who need it the most – the children. He dedicated this award to the team at the Foundation, headed by the Global CEO Jelena Djokovic, as well as all partners and participants of the programs which change the statistics every day.

The decision about the winners, of each of a total of nine categories, was made by a nine-member jury. Even though this award has been granted for three years by the Diplomacy & Commerce magazine, this is the first time the Humanitarian Award was given to an individual.

“Ever since I was a child, I dreamed about many things and I made many of those dreams and wishes come true in the court. However, my victories are not just my own any more. The resources, voice and influence I have, I use to help those who need it the most, the children who need to develop and become successful individuals,” wrote Novak Djokovic, who is currently preparing for Miami Masters.

“Even though I am a single player in the court, in the court of life and humanitarian deeds, I am certainly not alone. I would like to symbolically dedicate this award to those who play matches in the humanity court every day – my team in the Foundation headed by my wife, our partners, organizations, all great professors and teachers, parents. I am glad that my team was recognized as a trusted team and I look forward to inviting you to join our projects and actively support our work.”

In case you want to read the rest of Novak’s letter of gratitude, you can read it here.

National Director of the Novak Djokovic Foundation, Maja Kremic, received the award for the Foundation of the Year last night at the National Museum (Belgrade, Serbia). On that occasion, she stated that behind this award, there are 43 kindergartens all over Serbia, more than 22,000 children, 1,575 professors and teachers, several thousand of parents and tens of programs implemented by the Foundation.

The National director of Djokovic Foundation Maja Kremic (right) accepts the awards on behalf of Novak Djokovic and the Foundation at the ceremony held at the National Theater in Belgrade.

The national director of the Novak Djokovic Foundation, Maja Kremic (right) accepts the awards on behalf of Novak Djokovic and the Foundation at the ceremony held at the National Museum in Belgrade.

“We are greatful to Diplomacy and Commerce magazine and members of the jury for recognizing our efforts of many years which can be summarized in one word – change. The Novak Djokovic Foundation team wishes to change the worrying statistics showing that half of children in Serbia do not attend pre-school programmes, to change the awareness of parents about their skills, as well as to change childrens’ surroundings. On this mission, we are cooperating with the University of Harvard, World Bank, the German Chamber of Commerce and hundreds of companies from our country and the world which recognized our efforts to improve the starting positions for children,” she said.

The Diplomacy & Commerce magazine is, for the third time, awarding individuals, companies, and organizations which stood out in their humanitarian efforts, CSR activities, combining business and culture, and contributions to improving business conditions, bilateral cooperation, civil society as well as the economic environment in Serbia.


About the Foundation: Novak Djokovic Foundation was established in 2007 as an organization which invests into preschool education in Serbia, a country where only every other child has access to pre-school education. The work of the Foundation is based on the belief that education can change the lives of children and the whole community. The Foundation is creating quality programmes and a stimulating learning environment, which so far included 1,575 professors and teachers. The Novak Djokovic Foundation has so far reconstructed and built 43 kindergartens and helped more than 22,000 children.

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