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Jelena Djokovic Received the “Kapetan Misa Anastasijevic” Award for Social Responsibility

by , Posted on 29th Mar 2018

In the Hall of the Rectorate of Belgrade the “Kapetan Misa Anastasijevic” awards were given to companies, entrepreneurs, organisations, institutions, brands and individuals from Serbia to honour their contributions and outstanding achievements in the field of business, innovations and social responsibility.

Among the winners of this prestigious award in 23 categories is Jelena Djokovic, National Director of the Novak Djokovic Foundation. She received the award for social responsibility.  

Professor Danica Grujicic, PhD, Head of the Neuro-Oncology Department at the Healthcare Center of Serbia, Tanja Santrac, Consul at the Serbian Embassy in Vienna and Ljubivoje Rsumovic, one of Serbia’s finest contemporary poets for children, were also some of the award winners.

Founded in 2007, the Novak Djokovic Foundation is a global charity organization that champions and invests in early childhood education with a focus on Serbia, a country where only one in two children has access to preschool education.

Jelena Djokovic, who was unable to attend the ceremony, sent a letter expressing her gratitude to organizers and the jury for awarding the Foundation, as a recognition of its efforts to create stimulating and caring environments for children in Serbia to thrive.

We want to provide every children in Serbia with the access to quality preschool education and thus ensure they have a good start in life. Research has shown that children who feel supported, and have plenty of opportunities to learn and develop their potentials during early years, are more likely to become successful and productive individuals. On the other hand, their less fortunate peers will stay in the shade if neglected in this crucial period of life. Education is a right, not a privilege. Therefore, together with our partners we seek to open as many preschools throughout the country as possible, and increase the number of children enrolled.   I’d like to thank my incredible teams at the Original magazine and the Novak Djokovic Foundation  for all the work we do together to better our Serbian community and give our children a brighter, stronger future for success in this world. Let’s keep investing in childhood education and most importantly hope, change, and the dreams we share, stated Jelena.

NDF key results to date:

  •  10th anniversary of the Novak Djokovic Foundation
  •  37 preschools built or reconstructed
  •  683 families have been supported
  •  1,322 teachers trained
  •   more than 20,000 children reached by the Foundation’s projects
  •  over €10 million invested in projects in Serbia

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