UNIQLO and Novak Djokovic join hands to set up “Clothes for Smiles”
On Monday, October 16, UNIQLO announced the launch of “Clothes for Smiles,” a program developed in collaboration with professional tennis player and UNIQLO Global Brand Ambassador Novak Djokovic.
Through this initiative, the company will establish a $10 million fund and use it to bring smiles to kids all over the world, nurturing their dreams and giving them the tools to build a better and brighter future. A portion of global revenues from the sale of HEATTECH and Ultra Light Down items sold during the 2012 fall/winter season will go to the fund.
$10 Million Fund to Give Kids a Brighter Future
“Clothes for Smiles” will be comprised of two programs, at $5 million each. One program will accept ideas from around the world to give children a better tomorrow, and the second will be an initiative to provide support to programs aimed at improving children’s education, through a global alliance agreement signed between UNICEF (United Nations International Children’s Emergency Fund) and Fast Retailing.
The program will initially provide support to Bangladesh, China, Philippines and Serbia, with more countries to follow.
Commenting on the launch of “Clothes for Smiles,” Tadashi Yanai, Chairman, President & CEO of leading global Japanese retailer Fast Retailing, said,
“I am very pleased to launch today ‘Clothes for Smiles,’ the first fund to be established by UNIQLO, in partnership with Novak Djokovic. This is an innovative CSR initiative in terms of its scale, type of support provided, and its style of accepting ideas for the fund worldwide. ‘Clothes for Smiles’ will serve as one of UNIQLO’s major CSR activities alongside ongoing initiatives such as the All-Product Recycling Program and the social business.”
UNIQLO Global Brand Ambassador Novak Djokovic said,
“I feel honored, and indeed very excited, to have collaborated with UNIQLO in developing ‘Clothes for Smiles,’ a totally new program that aims at giving children of all ages a chance for a better future. I hope many people from all around the world will help to support this initiative and in doing so will bring smiles to children everywhere.”
How to be Involved in “Clothes for Smiles”
UNIQLO welcomes ideas for how to give kids a better tomorrow from people everywhere. The company would like to receive ideas for how to use the fund and asks the public to do so via a dedicated website www.uniqlo.com/smiles. Since a portion of global revenues from the sale of HEATTECH and Ultra Light Down items sold during the 2012 fall/winter season will fund “Clothes for Smiles,” customers will be able to provide support just by purchasing one or more of the above items.
How to Share Ideas for the Fund/Idea Selection Process
Through our project website, www.uniqlo.com/smiles, UNIQLO welcomes ideas from around the world to give kids a brighter future.
The website will be available in 9 languages: Japanese, English, Chinese Simplified, Chinese Traditional, Korean, Thai, French, Russian and Serbian, and it will accept entries for ideas in a total of 13 languages (Spanish, Portugese, German, Italian, in addition to the above 9 languages). Japanese and English websites will be available initially, with other languages to follow.
Entries will be accepted from October 16, 2012 to December 31, 2012, and they will be available on the website for the public to view freely and comment on. The final selection will be made by a panel of judges that include Muhammad Yunus, Nobel Peace Prize recipient, architect Tadao Ando, Novak Djokovic and Fast Retailing Chairman, President & CEO Tadashi Yanai. The ideas selected by the panel are scheduled to be implemented from around March 2013.
Background and Launch of “Clothes for Smiles”
Since the appointment of Novak Djokovic as UNIQLO Global Brand Ambassador, announced in Paris on May 23, 2012, both parties have been discussing various measures to realize their common, mutual desire to improve people’s lives and contribute to society.
As a result, UNIQLO has come to a decision to launch “Clothes for Smiles,” a program aimed at bringing smiles to kids all over the world, nurturing their dreams and giving them the tools to build a better and brighter future.
Global Alliance Agreement with UNICEF
UNICEF and Fast Retailing have signed a five-year global alliance agreement, as a result of a common link with Novak Djokovic, who is a UNICEF Ambassador in Serbia. This agreement will provide support to programs aimed at improving children’s education, initially in Bangladesh, China, Philippines and Serbia, with more countries to follow.
Novak Djokovic, Co-Founder of ‘Clothes for Smiles’
Born in Serbia on May 22, 1987, professional tennis player Novak Djokovic has captured a total of five Grand Slam titles to date – the 2008, 2011 and 2012 Australian Open, 2011 Wimbledon and the 2011 US Open. He won the Men’s Singles titles at the recently held China Open in Beijing, on October 7, 2012 and Shanghai Rolex Masters in Shanghai, on October 14, 2012.