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Novak Djokovic and Jelena Djokovic joining “Season of Giving” campaign by matching donations

by , Posted on 13th Dec 2018

The world’s best tennis player Novak Djokovic and Jelena Djokovic, the global director of the Foundation, called on all people around the world to join the new charity campaign carried out by the Novak Djokovic Foundation and donate to support early childhood development programs. Novak and Jelena will match all donations, thus doubling the total sum.

A total of $50,000 was collected in a week where more than 200 people from abroad, mostly tennis lovers and Novak’s fans, joined the action.

All funds raised by January 8 will be invested in the construction and adaptation of preschool institutions, as well as in educational projects for educators and parents.

“According to the current state of affairs in Serbia, every second child doesn’t have the possibility to attend a pre-school program. Thankfully, we, adults, have the power to transform their lives and shape their future for the better. So, this and every holiday season, it is so important to remember that there are so many kids out there who need our help and support to become the champions of their own dreams, and that’s why Jelena and I decided to do whatever we can to affect this change in our society, “said Novak Djokovic in an invitation to everyone who is able to join a charity campaign.

“We send BIG thanks to everyone who joined and donated money for early development programs so far. Your support is what is important to us on this journey and the more of you join us, it will be far easier to provide better conditions for our children’s development and the realization of their potentials and talents,” he added.

For more information about donations and how to join, visit the “Season of Giving” campaign website.


Novak Djokovic Foundation was founded in 2007 as a global organization that invests in quality pre-school education in Serbia, a country in which every other child doesn’t have access to preschool education. The Foundation’s work is based on the belief that pre-school education can change the lives of children and the whole community. We achieve this by creating the highest quality programs and learning environments where more than 1,300 teachers and parents participated. So far, the Foundation has reconstructed or built 41 kindergartens and helped more than 22,000 children.

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