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Novak building partnership with Peace and Sport

by , Posted on 18th Nov 2012

ATP World no.1 Novak Djokovic joined the “Champions for Peace” Club in April 2011 to promote peace in the world through sport.
Peace and Sport’s actions and projects are at the service of peace and human and social development, and the Serbian tennis star is happy to join the global initiative, work together and build a partnership for joint collaborations in the near future.

Created by “Peace and Sport, l’Organisation pour la Paix par le Sport” based in the Principality of Monaco under the High Patronage of HSH Prince Albert II, the Champions for Peace club is a group of exceptional champions who wish to contribute, actively or symbolically, to a true culture of peace in the world by promoting sport and its values. They are role-models, heroes and a source of inspiration for young people.

Novak’s unusual profile and charisma make him a perfect champion to spread awareness of this cause to the millions of young tennis fans throughout the world for whom Novak is an icon.

Beyond his outstanding performances and his fame, Djokovic will contribute to Peace and Sport’s mission to use sport as a tool for dialogue, social integration and education for thousands of vulnerable young people living in underprivileged areas in the world.

“I am very proud that I was invited to become a Champion for Peace. I want to give back to the world the joy and fulfilment that I have received through tennis. I firmly believe that sport serves the cause of peace by improving the lives of young people and building bridges between communities. I want to contribute and become an actor for peace. The Peace and Sport organisation is the perfect platform to achieve this”, said Novak.

Joël Bouzou, President and Founder of Peace and Sport, himself a World Champion and Olympic Medalist, added: “Champions are the backbone of what we do at Peace and Sport. It’s a real pleasure to be able to count on Novak’s enthusiasm, determination and intelligence to engage with his fans, reach out to new audiences and convince policy-makers that sport can and must contribute to sustainable peace. We are deeply honoured that this great celebrity has joined the Champions for Peace family. He’ll be a great source of inspiration for all of us and I look forward to working with him.”

Other Champions for Peace include legends of the podiums such as Sergey Bubka, Frankie Fredericks, Cathy Freeman, Yelena Isinbayeva, Christian Karembeu, Wilson Kipketer, Sebastien Loeb, Tegla Loroupe, Paula Radcliffe…

The complete list of Champions for Peace is available at www.peace-sport.org/list-of-champions/champions-for-peace.html.

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