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Jelena Ristic awarded for charity work

by , Posted on 12th May 2014

Chief Executive Officer of the Novak Djokovic Foundation, Jelena Ristic, was presented with a special award on Sunday for her contribution to charity work and work with young people in Serbia. She received the recognition at the ceremony of the humanitarian-sporting event “Nastavi tradiciju” (Continue the tradition) which was held at the Faculty of Sport and Physical Education (“DIF”) in Belgrade.

Jelena Ristic reminded everyone that the Novak Djokovic Foundation was established in 2007, and since 2012 it has a mission to provide brighter childhood and better conditions for children in Serbia to grow up.

“We’ve opened three “Schools of Life“ in which more than a hundred children attend preschool program at the moment, and we plan to open four by the end of the year. We collaborate in Supporting families at risk project and implementation of the Family Outreach Worker service, a joint project of the NDF and UNICEF, in cooperation with the Ministry of Labour, Employment and Social Policy. We started the renewal of the school libraries collections, collected clothes for drop-in centers, and we try each day to contribute to the realization of our goal,” said Ristic. She pointed out that the Foundation operates as a team and it perceives the humanitarian mission in the same way. “We believe that together with our partners we can contribute even more, and we try to animate more and more people. We dream big and encourage others to do the same.


The Foundation CEO added that charity work is not just donating money. Help may be given in many forms, from the simplest such as shaking hands, giving a smile, opening the door to a tenuous person … to ‘donating’ your time, energy and expertise in order to contribute to the successful implementation of projects.

“We believe in a world where every child has an equal chance to grow into a productive person. We believe in their dreams,” – Jelena Ristic.

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