Jelena Djokovic


Jelena Ristic was born in Belgrade, Serbia. She went to Sports high school in Belgrade, after which she moved to Italy, where she graduated in Business Administration studies at Bocconi University in Milan. In 2011, she got her Master degree in Luxury Management and Services from International University of Monaco.

Gorana Dzudza Jakovljevic

Project Manager

Gorana is a mother of a wonderful daughter Katja. She’s also an eternal optimist. She was born in Belgrade, Serbia, where she lives. In this city she graduated from the Faculty of Biology out of pure love for this science, with a desire to be in a position do something good one day.
She is proud to be a member of NDF team and feels privileged to be a part of the great ideas and successful projects which bring smiles to children’s faces and shine in their eyes, and also bring new possibilities in their growing up.

Marko Kovacevic

Project Manager Assistant

Marko grew up in Zemun. He got his degree in social work at the Faculty of political sciences in Belgrade. In accordance with his profession, he tries to confront the world with as much optimism and pragmatism. He spends his time enjoying good food, music, films, books, spending time with friends, and soaking in everything that Belgrade and our country can offer. Working at Novak Djokovic Foundation fulfills him because it enables him to have an influence on a better future for generations to come in a positive and practical way. The energy this engagement brings he wouldn't trade for anything and he believes that a day started with this mission in mind is never a day wasted.

Bojana Rangelov

Project Manager Assistant

Bojana is from Belgrade.
She graduated from the Faculty of Political Sciences, Department of Social Policy and Social Work.
During her studies, she volunteered in various institutions with the aim to help children and young people. From December 2013, she is officially a member of NDF team, responsible for implementation of the projects and activities.

Anđelka Janic

Project Manager Assistant

Andjelka was born in Kraljevo. She graduated from the Faculty of Political Sciences in Belgrade, department for Social policy and social work, which is not the only field of her interests, but is still something on which she educates herself in theory and praxis. During her studies she had an opportunity to gain significant experience working with children of different ages abilities and behaviors.
As a part of the Foundation she gladly participates in creation of better opportunities for growing up and self-realization of our youngest. Thanks to the team she is in and the children from different parts of the country she meets, she daily learns something new and different.

Vlada Arbutina

“Senior” Administration Officer

Vlada Arbutina, better known as Uncle Brka, was born in Belgrade. He spent decades working in education, military and private business, but only in his mature age did he find himself immersed into the humanitarian work the Foundation does. While he is waiting for his grandchildren to be born, he is dedicating all his strength and experience to NDF. He looks forward to each day spent working and socializing with younger colleagues at NDF because he believes that they refine him and make him feel younger.

Aleksandra Radujko

Communication and Strategy

Aleksandra is the owner and director of Public Relations New Media Team, PR of Novak Djokovic for Serbia and the Adriatic region, member of the Board of Directors of the Foundation, and in charge of strategic planning and communications.
She graduated from the Faculty of Political Science, concentration: Social Politics, but she found her true passion in journalism. After 9 years of working in the media, communications are her occupation.
Today, all her knowledge is directed into the work of the Foundation. Children, social policy, protection of the endangered are inexhaustible subjects and her inspiration.

Marija Ristic

Digital Marketing Manager & Editor-in-Chief

Marija Ristic was born in Belgrade, Serbia in 1984. She got a degree from Augustana College (USA) in International Relations in 2008, and MBA degree from Lincoln University (USA) in Financial Management in 2010. Before joining NDF team as Blog Managing Editor and Web Content Manger, she also worked in finance and renewable energy sector.

She enjoys art, photography, reading and writing.

Ksenija Pavlovic

Managing Editor

Ksenija Pavlovic is an international journalist and interviewer, author of the novel Letters to the Wind, poet and policy consultant. During 2012-2013 she held the appointments of the Head Writing Fellow at Yale Graduate Writing Center and the Teaching Fellow at Yale University. Her work has been featured in The Spectator, Spectator Life, Yale Herald, GALO and major national outlets on the Balkans.

Nebojsa Mandrapa

PR and Managing Editor

Nebojša Mandrapa was born in Čapljina, Bosnia and Herzegovina, in 1983. Due to civil war in this country he had to move to Belgrade, Serbia with his family when he was nine years old.
He graduated in English Language and Literature at Philological Faculty, Belgrade University. During the studies he started to work as a sports journalist.
Nebojša was awarded as officially the best tennis reporter in Serbia for 2011, he is a multiple award winner in his newspapers, and he reported from the Olympics 2012, many Davis and Fed Cup finals, several Wimbledon grand slam tournaments, other major ATP and WTA competitions. He is a member of Novak Djokovic PR team for SE Europe from 2012, and an external consultant for NDF.

Ivana Cirkovic

Social Media & Analytics

Founder and editor of a women’s portal since 2008, blogger, Marketing Manager in Medical Advanced Projects, but mainly mother of three wonderful boys aged 14, 4 and 1.

She enjoys being part of the NDF team, because of the shared goal: changing the world for the better, and bringing joy to the little ones.

Ljiljana Mandrapa


I graduated from the Department of English Language and Literature at the Faculty of Philology, University of Belgrade. As a student I became fond of Spanish too and since then I've been trying to develop fluency in it as well. Being part of big NDF family is truly an honour. The job of a translator isn't as hard as people may think, though it requires constant professional improvement and a lot of devotion. Articles published on NDF blog are nicely written, sharing creative ideas and tips that can help parents to be and those already deep in parenting to raise their little ones in the best possible way. At least, I've learned how important is to embrace and appreciate every moment I spend with my daughter Mina.

Dragana Djermanovic

External Consultant

Dragana Djermanovic is on-line PR practitioner and lecturer. She is the CSO (Chief Strategist Officer) at consulting agency PRpepper.

As a representative of The European Public Relations Education and Research Association (EUPRERA) and Euroblog Association, she is also the honorable member of the jury for the Social Media Awards 2011 and the respectable ambassador of WebIT committee of Internet Practitioners of South-Eastern Europe. At WebCOM 2011 in Montreal, one of the most respectful web conferences in Canada, she was the keynote speaker on social web strategy in developing markets.

Sibin Grasic

External Consultant

Sibin Grašić an experienced WordPress Developer and System Administrator. He was born in Kruševac, Serbia.